Custom Marketing Plan

CUSTOM MARKETING PLAN

Watson Fine Properties’ custom marketing plan is designed to identify and obtain a qualified buyer for your property.

After an extensive tour of your property, we create a custom marketing plan just for you.

Custom Marketing Components:

1). Marketing Collateral Development:
 World class professional photography and video tour.
 Professionally produced color glossy multi-page brochure.
 Custom branded video tour of property interior and exterior.

2). Digital Marketing:
 Watson Fine Properties custom buyer mobile application.
 Featured placement in weekly electronic newsletter.
 Visually dramatic MLS profile with appealing property description and high quality photographic and video images.

3). Online Advertising
 Featured video on Watson Fine Properties website.
 High “organic” search engine visibility and “pay per click” advertising.
 Promotion on Facebook, Twitter, Snapchat and other social media.
 Global syndication to hundreds of internet real estate websites.

4). Neighborhood Marketing
 High-profile Realty Executives FOR SALE sign.
 Catered neighborhood “Open House” reception.
 Postcards mailers to neighborhood and surrounding communities.
 Advertised buyer open house receptions.

5). E-Mail Marketing
 “Just Listed” E-mail blast to 1,000 top producing agents valley-wide.
 Property feature in weekly E-mail distributed to buyer mailing list.
 E-mail blast to Realtors with clients looking for homes in the area.
 E-mail blast to all members of the local real estate tours.

6). Agent Networking

 Professional representation at realtor tour groups.
 Placement of property on realtor tour.
 Personal “pitching” to database of agents gleaned from over 15 years of working in the community.