About Us


Diane Watson, President of Founder of Watson Fine Properties has been successfully selling real estate in the Scottsdale, Paradise Valley and Arcadia areas for the past fourteen years.

With a background in marketing communications, technology and public relations, Diane offers her clients a unique skill set enabling her to “think outside of the box” when it comes to marketing her client’s properties to the widest possible audience including both local and international buyers.

As a former management consultant and expert negotiator Diane understands both the science of selling and the art of negotiating the deal to ensure a smooth and successful transaction. She is your single point of contact throughout each transaction. For this reason, she works with only a select number of clients.

For buyers, Diane is relentless in finding the perfect home. She uses creative means to locate “off market” properties which are not currently for sale but whose owners would consider selling. This provides clients with a wider array of homes to consider – without having to compete with other potential buyers.

A California native, Diane was raised in the San Francisco Bay Area and attended the University of California at Berkeley where she earned a Bachelor of Arts degree. An avid hiker, she can be found most early mornings hiking or walking her Golden Retriever puppy, Jasper!

Whether you are looking to buy or sell, Diane’s real estate expertise and knowledge of the local market will provide you with confidence knowing your interests are well represented every step of the way.